Collaborations & Partnerships
Conscious Product Curation: Tried, Tested & Loved
At Curl Up and Dye, we pride ourselves on choosing methods and products that are kind to both people and the planet.
With the explosion of natural, wavy, and curly hair brands in recent years, every label promises miracle results. But the truth is, not all products live up to their claims. The wrong product for your specific hair porosity or scalp type can lead to wasted money, lost motivation, and even hair damage.
We take the guesswork out of your hair care journey. We never endorse a brand based on slick marketing or paid sponsorships—we endorse them based on real, long-term testing on real human hair.
How We Test & Select Our Products
Before any bottle or jar earns a spot on our shelves or makes it into your home routine, it goes through our rigorous in-salon trial process:
Ingredient Integrity
We verify that the formulation is clean, conscious, effective, and offers true value for your money and effort.
Versatility Testing
We test every single product across a wide range of hair textures, patterns, densities, and scalp conditions.
Combination Experiments
We pair products together in different ways to see how they layer and perform in real Indian weather conditions.
Only after a product proves its performance and safety on our own team and willing community members do we add it to our curated recommendation list.
Our Trusted Brand Partners
We are proud to partner with exceptional Indian hair care brands that align with our core values: being plant-based, cruelty-free, vegan, eco-friendly, and transparent.
Here are the brands we love, trust, and use in our studio
Ashba Botanics: High-performance, naturally derived formulations designed specifically for wavy, curly, and coily hair types.
Sugarboo Curls: Gentle, highly moisturizing curl care designed to keep textures bouncy, defined, and hydrated.
Manetain: Exceptional hair care and silk/satin accessories that protect hair health while sleeping and traveling.
Fix My Curls: Specialized, lightweight products tailored for everything from soft waves to tight coils.
Best Life Naturals: Clean, toxin-free hair care solutions crafted with gentle, nourishing ingredients.
XO Curls: Simple, practical styling solutions and tools that make embracing natural texture effortless.
Curlyn: Thoughtfully formulated products designed to bring balance, shine, and soft bounce back to curls.
The Curl Co.: High-potency styling and care products aimed at reducing frizz and defining patterns.
Truth and Hair: Honest, ingredient-focused hair formulations built on clarity and performance.
Shunyam: Minimalist, eco-conscious hair care rooted in simplicity and sustainability.
Stop Wasting Money on the Wrong Products
You don't need a shelf full of trendy bottles to have healthy hair—you just need the right two or three products that work specifically for your scalp, hair density, and daily schedule.
During your consultation, we evaluate your hair's unique structural needs and map out a tailored routine featuring these clean, conscious brands.